Understanding your customer and their needs is critical to defining the strategy of any good digital campaign. Whether it be generating local organic traffic, converting your fans into paying customers, creating awareness around your brand or simply generating leads through highly targeted campaigns, understanding your customer and defining their realistic expectations of success is the goal.
As a front-end web developer and someone that’s spent a lot of time building integrated strategic digital marketing plans for SMB’s, you become the lifeline for your customers. That is a significant responsibility that requires only the most qualified. I’ve dedicated years to evolving with the digital marketing landscape and building teams of professional campaign strategists to help companies transition and understand the value of how to monetize digital and drive value for customers.